Connecting your name to your mission

Did you see how Larry Page, co-founder of Google announced their new holding company name? Here’s some quick tips from the new owners of “Alphabet” on introducing a new name that supports business objectives.

Make a Splash in 2016

In a year of revolutionary change we thought it would be good to step outside of our world and look to the heavens. The discovery of water on Mars is truly inspirational because life tends to show up wherever there is water.

Our new neighborhood

We moved our design offices and here’s a tour of our Chelsea neighborhood in Manhattan that is split among wholesalers, the remnants of the old Flower District and an emerging construction boom sprinkled with young hipster spots like Sweet Green and the

Above the Fold Still Matters!

You’d think that today’s responsive web designs with video and ever-shifting screens would make the whole idea of the importance of the top section of your website as antiquated as the Sunday newspaper. And yet being “Above the Fold” still matters.

Truth-Telling Designers (#2 in a series)

Our pursuit of using straight-talk with our clients continues with three more examples of things clients don’t want to hear, but responsible designers must tell them anyway.

Did Andy Warhol really say that?

“In the future, everyone will be world-famous for 15 minutes,”said Andy Warhol...or did he? Regardless, it is part of the Andy Warhol Brand.

A Checklist When Changing Your Company’s Logo

Your logo may be done, but your brand promotion is just beginning. Here are tips for maximizing your brand effectiveness.

5 Amazingly Easy Tips to Improve Your Email Open Rates.

Because, if they don’t open your emails, they’ll never see the great visuals.

Langton Cherubino wins 2 Golds and 4 Silvers!

Langton Cherubino won six 2016 Communicator Awards for design excellence. Congratulations to the team at Langton Cherubino: Steve Chesler, Julie Cottineau, Jenny Christopherson, Jim Keller and Amanda Neville.