Insights: Strategy
Happy returns for the new year
A retrospective of 25+ years of inspiring messages in word and image
Everyone is not your audience. Who is?
A Near Hit…or a Miss?
Can artificial intelligence ever really take over design and communication? Will algorithms rule the world? How much of our human work will be replaced by artificial intelligence? Artificial intelligence gets close to being real — sometimes too close — but it never really completes the task.
How a drawing table sparked a new way of creating communication tools.
How can we take so much content and whittle it down to a quick prospect pitch? A good cartoon synthesizes complex stories and ideas into essential images and captions.
Online Headlines vs Print Headlines
Online headlines for your website and for use in social media are more descriptive since they are written to be searched. Print headlines are written to entice and tend to be shorter. Writing for digital vs. print audiences is different. Do you want to get the most out of your online headlines?
Who do you want to be from now on?
Here’s how two clients used the pandemic as their reset button.
EdCast: CUNY TV Show Wins Two More Telly Awards
“We told them what our show was about and they designed solutions that fit with what EdCast means to us and to our audience,” – Dr. Linda Hirsch, host and writer, EdCast
Examining the wealth in your content
Create a rallying cry that resonates with your supporters and engages new audiences.
Are Details a Matter for God or the Devil?
Here’s how the details can make or break your next communication effort.
