How do heritage brands stay relevant and avoid becoming a relic?
Lord + Taylor and Avon recently unveiled new logos that move in opposite directions. What do they expect to gain from abandoning their brand history? Here’s how to move your brand ahead without ditching your past.
Is it time to rebrand your organization?
Do you find yourself constantly explaining what your logo stands for? Or, worse, do you find yourself apologizing for your brand?
Everyone is not your audience. Who is?
Design your future
Will this be a year of real change? “Never underestimate the power of human ingenuity,” writes David Brooks in the New York Times. What does that mean for your brand and communications?
Transform Your Annual Report
The annual report is an important tool for telling your story of transformation.
You’re inhouse. Why go outside for design?
Here are five reasons why you should consider going outside for design services.
Art Direction for the Next Generation
Inspiration meets real-world experience as students from BMCC created new promotions for the nonprofit, Educational Alliance.
Will T-Mobile pink or Sprint yellow dominate the telecom merger?
Color plays an important role in defining a brand. What does color mean for your brand?
Launching new brands without losing your mind
Re-branding educational and nonprofit institutions can seem more like walking a managerial tight-rope than leading a transformative creative exercise. How do you get the buy-in from your left-brain educators and inspire them to become brand ambassadors?
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