Art Direction for the Next Generation
Inspiration meets real-world experience as students from BMCC created new promotions for the nonprofit, Educational Alliance.
Will T-Mobile pink or Sprint yellow dominate the telecom merger?
Color plays an important role in defining a brand. What does color mean for your brand?
Everyone is not your audience. Who is?
Launching new brands without losing your mind
Re-branding educational and nonprofit institutions can seem more like walking a managerial tight-rope than leading a transformative creative exercise. How do you get the buy-in from your left-brain educators and inspire them to become brand ambassadors?
Make News: Your Anniversary is a not-to-be-missed PR opportunity
Tell your story and then use your milestones to connect to core values so that you may celebrate an anniversary that really matters.
Primary Care Development Corporation: NonProfit Healthcare Resource at 20
Make your anniversary an amazing stewardship opportunity
MONY at 150 Years
The anniversary case study #1: MONY used their anniversary to remind customers how surviving in the past helps them prosper in the future.
Ladas & Parry: Intellectual Property Law Firm at 100
Anniversary Case study #2: Ladas & Parry makes history with a successful rebranding.
Make money, make noise and make your anniversary count
Celebrating your organization’s anniversary is really important and we’ve identified seven ways to turn your anniversary into a revenue-generating event.
6 Steps to Promote Your Next Event
Entice your audience with visuals that tease, illuminate and compel them to care about your event.
I am a lineman for the county
We like to think that creating effective communication campaigns is our way of connecting the world. Ultimately, every good graphic designer is a “lineman.”
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