Everyone is not your audience. Who is?
In our experience the most difficult part of designing a new logo is the approval process. When working with leaders across the country this becomes even more challenging. We start by clarifying the approval process. Who will ultimately have the final say on the logo?
Jim Keller, Design Director at Langton Creative Group, took home an American Package Design Award for his design of the self-titled music album "Mac Gollehon and The Hispanic Mechanics."
When we design logos we work with a wide range of people and personality types. How do you differentiate your design presentation to meet the needs of your audience? Here’s a look at the branding design process when you work with doctors or lawyers or ministers.