Insights: Strategy
The Risks of Toxic Brand Partnerships
How can you avoid partnering with Harvey Weinstein or Uber?
What comes first the Artwork or the Writing?
The role of art direction and writing in creating effective communication.
Everyone is not your audience. Who is?
Langton Creative Wins 5 Design Awards
The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications with over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.
5 Tips for Logo Development Success
In our experience the most difficult part of designing a new logo is the approval process. When working with leaders across the country this becomes even more challenging. We start by clarifying the approval process. Who will ultimately have the final say on the logo?
9 Tips on Relaunching Your Website—The Right Way
Designers think visually; web developers are systematic by nature. While each point of view is valid, true success happens at the intersection of these essential perspectives.
Keller at Langton Creative wins Package Design Award
Jim Keller, Design Director at Langton Creative Group, took home an American Package Design Award for his design of the self-titled music album "Mac Gollehon and The Hispanic Mechanics."
A doctor, a lawyer and a minister walk into a logo development meeting…
When we design logos we work with a wide range of people and personality types. How do you differentiate your design presentation to meet the needs of your audience? Here’s a look at the branding design process when you work with doctors or lawyers or ministers.
Get Real in 2017
Express your humanity in your brand by changing “I think, therefore I am” to “I care, therefore I am.”
Ye Old Goof-up
Have ye wondered about those quaint signs with “Ye”? Ye Old Tea Shop. “Ye” is an archaic form of “you all”. But how strange: You All Old Tea Shop.
Hamilton Teaches 10 Marketing Tips
Lin-Manuel Miranda says that rap was the right music style to capture the enormous amount of words that Alexander Hamilton wrote. What can the musical Hamilton teach us about marketing?
