Insights: Strategy
MONY at 150 Years
The anniversary case study #1: MONY used their anniversary to remind customers how surviving in the past helps them prosper in the future.
Ladas & Parry: Intellectual Property Law Firm at 100
Anniversary Case study #2: Ladas & Parry makes history with a successful rebranding.
Everyone is not your audience. Who is?
Make money, make noise and make your anniversary count
Celebrating your organization’s anniversary is really important and we’ve identified seven ways to turn your anniversary into a revenue-generating event.
6 Steps to Promote Your Next Event
Entice your audience with visuals that tease, illuminate and compel them to care about your event.
I am a lineman for the county
We like to think that creating effective communication campaigns is our way of connecting the world. Ultimately, every good graphic designer is a “lineman.”
The Risks of Toxic Brand Partnerships
How can you avoid partnering with Harvey Weinstein or Uber?
What comes first the Artwork or the Writing?
The role of art direction and writing in creating effective communication.
Langton Creative Wins 5 Design Awards
The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications with over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.
5 Tips for Logo Development Success
In our experience the most difficult part of designing a new logo is the approval process. When working with leaders across the country this becomes even more challenging. We start by clarifying the approval process. Who will ultimately have the final say on the logo?
