Insights: Design Thinking
Our new neighborhood
We moved our design offices and here’s a tour of our Chelsea neighborhood in Manhattan that is split among wholesalers, the remnants of the old Flower District and an emerging construction boom sprinkled with young hipster spots like Sweet Green and the
Above the Fold Still Matters!
You’d think that today’s responsive web designs with video and ever-shifting screens would make the whole idea of the importance of the top section of your website as antiquated as the Sunday newspaper. And yet being “Above the Fold” still matters.
Everyone is not your audience. Who is?
Truth-Telling Designers (#2 in a series)
Our pursuit of using straight-talk with our clients continues with three more examples of things clients don’t want to hear, but responsible designers must tell them anyway.
Did Andy Warhol really say that?
“In the future, everyone will be world-famous for 15 minutes,”said Andy Warhol...or did he? Regardless, it is part of the Andy Warhol Brand.
A Checklist When Changing Your Company’s Logo
Your logo may be done, but your brand promotion is just beginning. Here are tips for maximizing your brand effectiveness.
5 Amazingly Easy Tips to Improve Your Email Open Rates.
Because, if they don’t open your emails, they’ll never see the great visuals.
Langton Cherubino wins 2 Golds and 4 Silvers!
Langton Cherubino won six 2016 Communicator Awards for design excellence. Congratulations to the team at Langton Cherubino: Steve Chesler, Julie Cottineau, Jenny Christopherson, Jim Keller and Amanda Neville.
Langton Cherubino Wins 6 American Design Awards
We are pleased to announce that we won an unprecedented six American Design Awards this year.
Langton Cherubino wins three 2015 Communicator Awards
Langton Cherubino won six 2016 Communicator Awards for design excellence for Deloitte's Greenhouse video, Deloitte's Business Chemistry video and Healthy Pfizer’s Fresh Start Tobacco-Free Website
Rand Paul Paul Rand Quiz
Gail Collins’s New York Times column, “Rand Paul Paul Rand Quiz” (April 9, 2015) changes Rand Paul to Paul Rand. Rand (the design thinker) vs Paul (the libertarian politician) would have lent itself to a great quiz.
